For the 68th Annual Grammy Awards, we returned for our fifth consecutive year designing the show, continuing the evolution of the Grammy stage.

At the center of the design, we reimagined the legendary gramophone as a 20-foot-tall mirrored centerpiece—both sculpture and architecture. Framing the night’s winners, it captured light, movement, and the energy of the room while standing as an enduring symbol of artistic excellence.

We also transformed the audience environment into a warm, cinematic setting that blurred the line between set and hospitality. Inspired by café culture and intimate venues, the layout encouraged fluid movement and connection beyond the main stage.

A layered terracotta palette—spanning soft clay, blush, rust, and burnt sienna—anchored the design. Custom carpet and seating immersed the arena in warmth, while subtle gold accents nodded to the Grammy’s heritage and connected back to the gramophone.

Illuminated fluted glass introduced rhythm and translucency, diffusing light to create a soft internal glow that balanced monumentality with intimacy.