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Yellow Studio

YellowStudio

1001 Seasons
of Elie Saab

2024
Digital, Television
Riyadh, Saudi Arabia

In Saudi Arabia, for revered fashion designer Elie Saab, we created a theatrical set that fused the elegance of a runway show with the spectacle of a live concert.

To celebrate Saab’s 45-year career, we designed a richly immersive set for a televised evening of fashion and music, inviting both the live audience and viewers at home into the opulent world of the Lebanese designer.

Merging high-fashion aesthetics with the scale and energy of concert production, the show unfolded across six ‘chapters’, with performances by stars such as Celine Dion and Jennifer Lopez wearing Elie Saab designs.

At the centre stood a spherical, sculptural structure representing the designer’s creative mind. Constructed from steel and embedded with intricate lighting, it was wrapped by a spiral staircase for talent reveals. Films of Saab’s work were projected not only on video screens but also on gauze-fabric projection panels surrounding the space, allowing the environment to shift and transform. At key moments, the central structure was theatrically concealed and revealed, adding to the sense of wonder and surprise.

Photos provided by OBO Global and Stephane Feugere