YellowStudio

1001 Seasons
of Elie Saab

2024
Digital, Television
Riyadh, Saudi Arabia

1001 Seasons of Elie Saab was designed as an immersive blend of fashion, storytelling, and spectacle, honoring the designer’s 45-year legacy. In collaboration with OBO Global and Done+Dusted, we crafted a stage that transformed the brand’s creative vision into a dynamic, multi-sensory experience, immersing audiences in the essence of Elie Saab’s world.

A 90-minute journey through Saab’s career, 1001 Seasons of Elie Saab unfolded across five captivating chapters, tracing the designer’s rise from his beginnings to global renown. Showcasing over 300 looks, including his signature gowns, capes, and jewelry, the event drew on worldwide cultural inspirations, merging mythical and historical elements with cutting-edge technology. This unique setting blurred the lines between past, present, and future.

At the center of the set was an extended runway lined with video displays, representing a passage through Saab’s creative landscapes. A defining feature of the stage was the “Orbe” – a massive, spherical LED structure at the runway’s end symbolizing Eli Saab’s creative mind. Surrounding the orbe was a canvas for projected visuals and lighting that changed throughout the show, transforming the sphere to represent different dreamscapes and Saab’s ever-evolving imagination.

Photos provided by OBO Global and Stephane Feugere