For Bad Bunny’s Super Bowl Halftime Show, the stadium was reimagined as a world rather than a stage. We revealed a living pastizal inspired by the landscapes of Puerto Rico – a field of dreams carrying memory, place, and history from one end of the stadium to the other.

Through sugarcane groves, a game of dominos, various food vendors, and the iconic casita from which Bad Bunny emerges, this world unfolded through lived scenes. Wedding plazas and neighborhood streetscapes became stages within a larger journey.

From intimate vignettes to monumental spectacle, every moment was shaped by home, resilience, and the people who brought it to life. More than a halftime show, it became a shared experience – a cinematic reminder that we are stronger together, and that love is more powerful than hate.